Our Progress

We are pleased with the progress we have seen for this project. This page is designed to give you an idea of the progress we have made and what we have yet to do. There are several smaller steps not listed here, we’ll be sure to add and update as we accomplish more!

  • Formed Brand Development Team & held week-long Brand Camp
  • Community Survey
  • Create the brand promise
  • Develop the Action Plan
  • Form the Brand Leadership Team
  • Spread the word
  • Obtain startup funding from the City
  • Choose exact location for plaza & pavilion construction
  • Contract for architectural  – project cost, timeline & renderings
  • Become a Main Street Illinois Community
  • Begin Fundraising
  • Create plaza & pavilion business plan
  • Develop downtown business incentive program
  • Market business opportunities in Downtown Rochelle
  • Downtown Rochelle Website
  • Addition of Wayfinding System
  • Transition to new logo
  • Create “Best of Rochelle” brochure
  • Begin downtown beautification projects